Foundr Magazine

We sat down with Nathan Chan to talk magazines and startups.

1. How did you find out that the entrepreneurship market was missing a trade journal or otherwise industry-specific publication like Foundr?

Just from reading other print publications. I recognized there wasn’t really a publication out there for aspiring, novice and early stage entrepreneurs. Also wanting to scratch my own itch.

2. Are entrepreneurs a community that likes to spread best practices? Are there any closely-held secrets?

It depends really. Within the entrepreneurial world there is a big pay it forward model. So you will find that a lot of entrepreneurs are very open and keen to help others out. Because content marketing is a big thing now also, it’s all about trying to provide as much value as possible. So you have to constantly spread best practices to build trust. But sure there are some people that would hold back, no doubt!

3. Where did you go to school and how did that impact your passion for entrepreneurism?

I went to a public school in Melbourne, Australia. I remember I used to always sell things, back in high school, and always had that hustle inside of me to make things happen. Back in high school though I had no idea I was going to become an entrepreneur and it took a very long time for me to work this out!

4. Foundr is absolutely a multi-media resource. What takes up most of your time in running the magazine?

Right now, managing the team. Because we’re under 10 people, there is a lot project management involved behind all the moving parts (podcast, magazine, social, blog content, training courses, marketing, products etc.)

The Issue that started it all5. Are there any differences in starting a magazine versus starting a b2b or consumer-driven business?

Yes there are many. With a magazine you’re part of the content hamster wheel. It’s never enough! There has been times I’ve wondered what it would be like to have a physical product to sell or a SaaS.

6. How do you recruit entrepreneurs to be featured in the magazine? Did you have a big breakout moment when any one CEO agreed to speak with you?

Look for a fair exchange in value always. Our big break was when we scored Richard Branson for Issue 8 of the magazine. Since then things have been a lot easier for us to get interviews with influencers in the entrepreneurship space.

7. Where does the future of the magazine go? What is in store for your readers in 2016?

We continue to build the platform. For us Foundr is much more than a magazine. It’s a multi-faceted platform that serves entrepreneurs in many ways.

8. How did you raise the funding to get Foudr off the ground? Would you say fundraising is one of the biggest challenges in startup work? What are some of the other most common, and least common, challenges an entrepreneur faces in those first crucial months?

We bootstrapped from the ground up. It cost $3,000 to launch foundr. The company is 100% owned by me and we have never taken on outside funding. I cannot comment on what it’s like to raise funds, because I’ve never been in that position.

I think the problem is many aspiring entrepreneurs think you need funding to start your business, and if you do get funding it’s a win. It’s not. The game is just getting started.

9. What is one stereotype of an entrepreneur that you absolutely hate? What is one that is dead-on true?

An entrepreneur that has had some success and is super cocky. No matter who you are, or how much success you have had, you always need to keep your head in check and be humble. At the end of the day we’re all still human.

10. How do you leverage your international audience to make Foundr applicable to a global market?

Strong branding, evergreen content, and an emphasis on design.

A bigh thank you to Nathan for taking time out of his busy schedule to chat to us. For more information about Nathan and foundr magazine, head over to the main site at


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